• Alicia Chong • Creative For Hire • |
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Background Handled numerous of total communication campaigns and response driven campaigns, with over 14 years of experience in mainstream media advertising, event marketing, direct marketing, and digital media. Believe in effective advertising through strategic creative and not just a pretty layout, I am also an experienced lecturer in Visual Communication and Advertising, practised in England and Singapore. Currently providing part time training on creative course at IACT in Malaysia.
Education and Training 2004-2006 MA Media, Southampton Solent University 2003-2004 BA (Hons) Advertising, Nottingham Trent University 1998 Bates Asia Account Management Simulation Programme, Bates Malaysia 1987-1990 Diploma in Commercial Art, Malaysian Institute of Art Employment Jan 2009 - Present Part-time Lecturer, Advertising/Graphic Design, IACT, Malaysia Courses: Advertising Design, Contextual Studies, Art History, Advertising Principles, Creative Execution & Production. Feb 2008 - Present Contract Basis Senior Art Director Agencies: DraftFCB, Kuala Lumpur Accounts involved: CIMB, TM. Grey Worldwide, Kuala Lumpur Accounts involved: Kiwi Shoe Shine, Ambi Pur, Pringles. Ogilvy Action, Kuala Lumpur Responsible for through-the-line advertising for Numico Dumex. May 2006 - Present Freelance/Contract Senior Art Director in New Media and Web Advertising Freelance Creative Consultant
- World Milk Day Campaign 2008 and 2009 for Tetra Pak Malaysia July 2006 - September 2007 Lecturer, Visual Communication, Raffles Design Institute, Singapore Deliver Degree and Diploma lectures in Advertising Design, Creativity & Problem Solving, Cultural Studies, Culture of Aesthetics, Design Meaning and Culture, and Major Project in Sustainability. Plan, source and organise teaching material for lectures and workshops. Carry out tutorial and pastoral duties as well as lectures and seminars. Taking care of the examination record and assessment grades of the BA (Hons) students. October 2005 - May 2006 (1 complete academic year) Part-time Unit Lecturer, Southampton Solent University, England Deliver lectures and workshops on Computer Layout and Visualisation,
to the BA Advertising students. April 2001 - July 2003 Senior Art Director, Euro RSCG Malaysia Responsible for Volvo Malaysia, Maybank,
and Guinness (CRM programme). May 1996 - April 2001 Senior Art Director, Bates Malaysia/141 Worldwide Responsible for Visa International, HSBC Personal Banking sector, Nokia, and Microsoft.
May 1995 - April 1996 Art Director, Tactic Advertising Handling both across the line and event promotions for KL International Airport (Event Promotions) and Polygram Records. Co-ordinated the flow of projects from concept stage up till production. June 1993- April 1995 Art Director, Sil Ad (KL) Sdn Bhd A Singapore origined agency, handling clients such as Zuelig Pharmaceutical, Diners International and Microsoft. October 1990 - May 1993 Visualiser to Art Director, Creative Currents (small local sole proprietor) Learned and utilised the necessary experience in creative, account management and media, office organisation, employees' claims and the basic ledger. Language - Well spoken and written in English, Malaysian Language and Mandarin. - Chinese dialects : Cantonese and Hakka. - Also able to read and communicate verbally in Bahasa Indonesian. Skills - Possess excellent QuarkXpress, Adobe Photoshop, Adobe Illustrator, and InDesign skills on Apple Macs, and basic skills on Freehand. - Able to work on Dreamweaver, Flash, and HTML. - Sketching, drawing and ability in guiding one to draw and paint. Awards Kancil Awards '97 - 1 Bronze and 4 Merits for Visa International TV campaign. DMAM (Direct Marketing Association of Malaysia) Award '99 - Merit for HSBC PowerVantage campaign. References Mr. Ken Burtenshaw - Course Leader and former supervisor Faculty of Media, Arts and Society Southampton Solent University Email: ken.burtenshaw@solent.ac.uk
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Last updated July 2010 |
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