• Alicia Chong • Creative For Hire •

 

 

Background

Handled numerous of total communication campaigns and response driven campaigns, with over 14 years of experience in mainstream media advertising, event marketing, direct marketing, and digital media. Believe in effective advertising through strategic creative and not just a pretty layout, I am also an experienced lecturer in Visual Communication and Advertising, practised in England and Singapore. Currently providing part time training on creative course at IACT in Malaysia.


Personal Details

   

Nationality

:

Malaysian

Email

:

alicia.chongwh@gmail.com


Education and Training

2004-2006 MA Media, Southampton Solent University

2003-2004 BA (Hons) Advertising, Nottingham Trent University

1998 Bates Asia Account Management Simulation Programme, Bates Malaysia

1987-1990 Diploma in Commercial Art, Malaysian Institute of Art


Employment

Jan 2009 - Present

Part-time Lecturer, Advertising/Graphic Design, IACT, Malaysia

Courses: Advertising Design, Contextual Studies, Art History, Advertising Principles, Creative Execution & Production.


Feb 2008 - Present

Contract Basis Senior Art Director

Agencies:

DraftFCB, Kuala Lumpur

Accounts involved: CIMB, TM.

Grey Worldwide, Kuala Lumpur

Accounts involved: Kiwi Shoe Shine, Ambi Pur, Pringles.

Ogilvy Action, Kuala Lumpur

Responsible for through-the-line advertising for Numico Dumex.


May 2006 - Present

Freelance/Contract Senior Art Director in New Media and Web Advertising

Freelance Creative Consultant

- World Milk Day Campaign 2008 and 2009 for Tetra Pak Malaysia
- Research projects for Tetra Pak Malaysia
- SES Utilities UK


July 2006 - September 2007

Lecturer, Visual Communication, Raffles Design Institute, Singapore

Deliver Degree and Diploma lectures in Advertising Design, Creativity & Problem Solving, Cultural Studies, Culture of Aesthetics, Design Meaning and Culture, and Major Project in Sustainability. Plan, source and organise teaching material for lectures and workshops. Carry out tutorial and pastoral duties as well as lectures and seminars. Taking care of the examination record and assessment grades of the BA (Hons) students.


October 2005 - May 2006 (1 complete academic year)

Part-time Unit Lecturer, Southampton Solent University, England

Deliver lectures and workshops on Computer Layout and Visualisation, to the BA Advertising students.
Unit outline includes art direction, idea generation, and artwork on Apple Macs


April 2001 - July 2003

Senior Art Director, Euro RSCG Malaysia

Responsible for Volvo Malaysia, Maybank, and Guinness (CRM programme).
As the head of art in the direct marketing section, leading a team of 2 junior art directors and 2 artworkers.


May 1996 - April 2001

Senior Art Director, Bates Malaysia/141 Worldwide

Responsible for Visa International, HSBC Personal Banking sector, Nokia, and Microsoft.
A junior art director and a desktop artist were under my supervision.


May 1995 - April 1996

Art Director, Tactic Advertising

Handling both across the line and event promotions for KL International Airport (Event Promotions) and Polygram Records. Co-ordinated the flow of projects from concept stage up till production.


June 1993- April 1995

Art Director, Sil Ad (KL) Sdn Bhd

A Singapore origined agency, handling clients such as Zuelig Pharmaceutical, Diners International and Microsoft.


October 1990 - May 1993

Visualiser to Art Director, Creative Currents (small local sole proprietor)

Learned and utilised the necessary experience in creative, account management and media, office organisation, employees' claims and the basic ledger.


Language

- Well spoken and written in English, Malaysian Language and Mandarin.

- Chinese dialects : Cantonese and Hakka.

- Also able to read and communicate verbally in Bahasa Indonesian.


Skills

- Possess excellent QuarkXpress, Adobe Photoshop, Adobe Illustrator, and InDesign skills on Apple Macs, and basic skills on Freehand.

- Able to work on Dreamweaver, Flash, and HTML.

- Sketching, drawing and ability in guiding one to draw and paint.


Awards

Kancil Awards '97 - 1 Bronze and 4 Merits for Visa International TV campaign.

DMAM (Direct Marketing Association of Malaysia) Award '99 - Merit for HSBC PowerVantage campaign.


References

Mr. Ken Burtenshaw - Course Leader and former supervisor

Faculty of Media, Arts and Society

Southampton Solent University

Email: ken.burtenshaw@solent.ac.uk




Last updated July 2010

Download a copy of my Resume in PDF or Word Doc.

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